Colin Lewis – Medium

Colin Lewis

Should you read the Classic Marketing Texts?

All marketers should turn to the old school marketing texts that have stood the test of time.

10 min readJan 26, 2020

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Should you read the Classic Marketing Texts?

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Colin Lewis

Marketing education HAS to change. Here’s why.

The phrase ‘that might work in practice, but does it work in theory?’ is invariably attributed to economists trying to make their latest…

8 min readSep 5, 2019

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Marketing education HAS to change. Here’s why.

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Colin Lewis

99% represents the number of smartest people who DON’T work for you.

Yes, the people who don’t work for your brand!

6 min readSep 5, 2019

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99% represents the number of smartest people who DON’T work for you.

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Colin Lewis

All marketing is data-driven marketing

What is data-driven marketing?

5 min readMay 14, 2019

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All marketing is data-driven marketing

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Colin Lewis

How to prepare for any conference or event that you are attending.

Conferences and events are the places today to catch up on cutting-edge insights, learn from experts and stay up-to-date, regardless of…

3 min readApr 10, 2019

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How to prepare for any conference or event that you are attending.

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Colin Lewis

Today is Red Letter Day in China

Draft Article

6 min readFeb 4, 2019

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Today is Red Letter Day in China

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Colin Lewis

Think Black Friday or Cyber Monday is big? They are NOTHING compared to Singles’ Day in China

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8 min readFeb 4, 2019

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Think Black Friday or Cyber Monday is big? They are NOTHING compared to Singles’ Day in China

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Colin Lewis

5G is about to usher in a new era

When a new technology first appears, we typically don’t have a clue what to do with it or what the possible outcomes could be. When…

5 min readJan 4, 2019

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5G is about to usher in a new era

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Colin Lewis

What do marketers believe today that will be proven false tomorrow?

Disco music was the sound of the summer of 1979.

11 min readDec 10, 2018

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What do marketers believe today that will be proven false tomorrow?

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Colin Lewis
in
Design and Tech.Co

The secret of direct-to-consumer success is owning the whole experience

From mattresses to eye glasses, and razor blades to tampons, a new type of consumer brand is starting to fill out virtual shelves, and in…

6 min readSep 21, 2018

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The secret of direct-to-consumer success is owning the whole experience

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Colin Lewis

Colin Lewis

Professional Marketer, Lecturer, Coach. Marketing Week Columnist Founder/Programmer of DMX Dublin, largest Marketing event in Ireland. Total & utter petrolhead.

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