Colin LewisShould you read the Classic Marketing Texts?All marketers should turn to the old school marketing texts that have stood the test of time.10 min read·Jan 26, 2020--2--2
Colin LewisMarketing education HAS to change. Here’s why.The phrase ‘that might work in practice, but does it work in theory?’ is invariably attributed to economists trying to make their latest…8 min read·Sep 5, 2019----
Colin Lewis99% represents the number of smartest people who DON’T work for you.Yes, the people who don’t work for your brand!6 min read·Sep 5, 2019----
Colin LewisAll marketing is data-driven marketingWhat is data-driven marketing?5 min read·May 14, 2019----
Colin LewisHow to prepare for any conference or event that you are attending.Conferences and events are the places today to catch up on cutting-edge insights, learn from experts and stay up-to-date, regardless of…3 min read·Apr 10, 2019----
Colin LewisThink Black Friday or Cyber Monday is big? They are NOTHING compared to Singles’ Day in China++++++++++++++++++++++++++++++++++++++++8 min read·Feb 4, 2019----
Colin Lewis5G is about to usher in a new eraWhen a new technology first appears, we typically don’t have a clue what to do with it or what the possible outcomes could be. When…5 min read·Jan 4, 2019----
Colin LewisWhat do marketers believe today that will be proven false tomorrow?Disco music was the sound of the summer of 1979.11 min read·Dec 10, 2018----
Colin LewisinDesign and Tech.CoThe secret of direct-to-consumer success is owning the whole experienceFrom mattresses to eye glasses, and razor blades to tampons, a new type of consumer brand is starting to fill out virtual shelves, and in…6 min read·Sep 21, 2018----