Colin Lewis – Medium

Colin Lewis

Should you read the Classic Marketing Texts?

All marketers should turn to the old school marketing texts that have stood the test of time.

Jan 26, 2020

Should you read the Classic Marketing Texts?

Jan 26, 2020

Marketing education HAS to change. Here’s why.

The phrase ‘that might work in practice, but does it work in theory?’ is invariably attributed to economists trying to make their latest…

Sep 5, 2019

Marketing education HAS to change. Here’s why.

Sep 5, 2019

99% represents the number of smartest people who DON’T work for you.

Yes, the people who don’t work for your brand!

Sep 5, 2019

99% represents the number of smartest people who DON’T work for you.

Sep 5, 2019

All marketing is data-driven marketing

What is data-driven marketing?

May 14, 2019

All marketing is data-driven marketing

May 14, 2019

How to prepare for any conference or event that you are attending.

Conferences and events are the places today to catch up on cutting-edge insights, learn from experts and stay up-to-date, regardless of…

Apr 10, 2019

How to prepare for any conference or event that you are attending.

Apr 10, 2019

Today is Red Letter Day in China

Draft Article

Feb 4, 2019

Today is Red Letter Day in China

Feb 4, 2019

Think Black Friday or Cyber Monday is big? They are NOTHING compared to Singles’ Day in China

++++++++++++++++++++++++++++++++++++++++

Feb 4, 2019

Think Black Friday or Cyber Monday is big? They are NOTHING compared to Singles’ Day in China

Feb 4, 2019

5G is about to usher in a new era

When a new technology first appears, we typically don’t have a clue what to do with it or what the possible outcomes could be. When…

Jan 4, 2019

5G is about to usher in a new era

Jan 4, 2019

What do marketers believe today that will be proven false tomorrow?

Disco music was the sound of the summer of 1979.

Dec 10, 2018

What do marketers believe today that will be proven false tomorrow?

Dec 10, 2018

Published in
Design and Tech.Co

The secret of direct-to-consumer success is owning the whole experience

From mattresses to eye glasses, and razor blades to tampons, a new type of consumer brand is starting to fill out virtual shelves, and in…

Sep 21, 2018

The secret of direct-to-consumer success is owning the whole experience

Sep 21, 2018

Colin Lewis

Colin Lewis

Professional Marketer, Lecturer, Coach. Marketing Week Columnist Founder/Programmer of DMX Dublin, largest Marketing event in Ireland. Total & utter petrolhead.

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